Many media publications are produced by multi-media companies for example Bauer (who recently bought EMAP).Bauer is the company responsible for Kerrang, Q and Mojo. The company also publishes around another 150 magazine titles as well as ownership of 40 commercial radio stations (including Magic and Kiss FM) and 7 digital music TV channels (The Box, Hits).
Multi-media ownership has obvious implications for the production of music publications. The successes of Kerrang! and Q have resulted in offspring radio and TV channels. IPC is another major player within the British publishing world. IPC Media’s magazine portfolio includes NME, Uncut, TV Times, Marie Claire, Loaded and Nuts. Future Publishing is another leading music magazine production with a range that includes Metal Hammer, Classic Rock, Guitarist, DJ, Total Guitar and Computer Music. The company started out publishing computer-related magazine and has gradually expanded into other entertainment coverage including Total Film and SFX.It is quite clear that IPC Media and Bauer dominate the magazines market in Britain.
BBC magazines are also key players that incorporate magazine publishing with their radio and television output. Each conglomerate is able to use different media ‘arms’ of their company to promote their product.
Task 1:Research the following publishers:Bauer, IPC Media, BBC magazines and Development Hell
·Locate the official website of these companies and any related materials you can find on the internet
·Identify the key characteristics of the companies and their magazine profiles – what types of magazine do they produce (mainstream/niche)? Who makes up their target audiences (age, gender, socio-economic status)? What is the brand image?Are there any links between production of magazines and other media e.g. TV channels, websites etc?
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